With the rise in Digital media, B2B marketing campaigns have seen a new dawn in the modern age. The new media offers a wide array of tools that are available over the internet. From marketing strategies to product reselling, it’s all on your fingertips. How you leverage it is entirely up to you but the aim should always be to try something new. An effective modern B2B campaign would involve both ‘creativity’ and ‘strategy’ to reach out to audiences and inspire action.
Let’s take a look at a brilliant example of a B2B marketing campaign that epitomized the creativity and strategy, which should be a part of all such marketing campaigns -
‘Low Cost Vans are a supplier of commercial vehicles into the business market in the United Kingdom. Rod Lloyd, Managing Director of the firm, as a kid dreamt like any other kid in the locality to play first team football for Swansea City Football Club. “I think every young lad has a dream of playing for your local club. My dream as a child was to play with Swansea City,” he reminisces. He didn’t make it in the starting eleven but he made sure that he could tell his family he sat in the club’s substitute bench. His company started sponsoring Swansea City on the touchline seats on a match basis and it gradually evolved from there. He said, “The sponsorship has allowed little Low Cost Vans to be seen in the national arena and become a much bigger brand”. Barclays corporate banking division enjoyed a great partnership with the English Premier League as their title sponsor and banker between 2001 and 2016. The premier league is a standing platform which is the most watched league all over the world. For local businesses like Low Cost Vans, it completely changed their game. They made remarkable progress, increasing their brand visibility by leaps and bounds. Barclays used this success story to strike a chord with its audience and present its image as more than just a corporate bank. They scripted a promo out of it, thus, enabling them to reach out to consumers all over the world.’
Innovative ways to enhance B2B marketing campaigns
It’s not possible for every brand to generate applauding reactions from its audience. There are various ways to stimulate humor. Here are five innovative ways to enhance the growth of your B2B marketing campaign.
1: FUNNY TAGLINE
Not every company in the world can hire a stand-up comedian to build up humor or organize a campaign with Russell Peters starting the show. But it can certainly process a funny tagline. For instance, in the United States, an e-mail marketing service company came up with a funny tagline to sell a faux product. They were in the form of crushed potato chips and they named it ‘FAIL CHIPS’.
The campaign featured a webpage, product packaging and distribution strategy. An estimation of 200,000 bags of crushed potato chips were shared at food and snack shops to be given away to customers. The chips provoked a lot of discussion and speculation.
2: GRAPHIC DESIGNER
An efficient graphic designer can help you design a B2B marketing piece that will surely attract more customers. The design should support the message making the content more interesting. It should help viewers find information about your campaign as well, while allowing your brand to grow and gain brand trust and serve its marketing goals.
3: MAKE YOUR ADVERTISEMENTS SIMPLE AND CATCHY
Making your advertisements simple would enable customers to understand your campaign better. This, in turn, will allow your company to set specific targets and achieve them with the due course of time.
4: SOCIAL MEDIA FOR PROMOTION
Social media can be a very useful tool to spread the word. Platforms like LinkedIn help to reach target customers, who will be interested in your brand campaign. Social media can also help you generate leads, automate website traffic and build brand awareness.
5: VIDEO PRODUCTION IS THE REAL DEAL
We believe what we see. We purchase what we like when we like what we see. A marketing expert will be able to support his ideologies and concepts only with the help of crafty visuals that cater to his/her clients. That’s why video marketing is a must. Analytical data suggests that 72% of B2B buyers and researchers watch videos, which heavily influence their buying decisions. What’s more, 50% of them watch 30 minutes of content, according to a Google research, making visual content the new king.
Moral of the story is if you keep using the same tactics time and again in your B2B campaigns, you might end up losing clients. Being innovative is key. Even with the same old tools at your disposal, you can create something fun and unique that helps in turning leads into sales.
FETCH THAT AUDIENCE! Innovative Ways To Enhance Your B2B Marketing Campaigns
With the rise in Digital media, B2B marketing campaigns have seen a new dawn in the modern age. The new media offers a wide array of tools that are available over the internet. From marketing strategies to product reselling, it’s all on your fingertips. How you leverage it is entirely up to you but the aim should always be to try something new. An effective modern B2B campaign would involve both ‘creativity’ and ‘strategy’ to reach out to audiences and inspire action.
Let’s take a look at a brilliant example of a B2B marketing campaign that epitomized the creativity and strategy, which should be a part of all such marketing campaigns -
‘Low Cost Vans are a supplier of commercial vehicles into the business market in the United Kingdom. Rod Lloyd, Managing Director of the firm, as a kid dreamt like any other kid in the locality to play first team football for Swansea City Football Club. “I think every young lad has a dream of playing for your local club. My dream as a child was to play with Swansea City,” he reminisces. He didn’t make it in the starting eleven but he made sure that he could tell his family he sat in the club’s substitute bench. His company started sponsoring Swansea City on the touchline seats on a match basis and it gradually evolved from there. He said, “The sponsorship has allowed little Low Cost Vans to be seen in the national arena and become a much bigger brand”. Barclays corporate banking division enjoyed a great partnership with the English Premier League as their title sponsor and banker between 2001 and 2016. The premier league is a standing platform which is the most watched league all over the world. For local businesses like Low Cost Vans, it completely changed their game. They made remarkable progress, increasing their brand visibility by leaps and bounds. Barclays used this success story to strike a chord with its audience and present its image as more than just a corporate bank. They scripted a promo out of it, thus, enabling them to reach out to consumers all over the world.’
Innovative ways to enhance B2B marketing campaigns
It’s not possible for every brand to generate applauding reactions from its audience. There are various ways to stimulate humor. Here are five innovative ways to enhance the growth of your B2B marketing campaign.
1: FUNNY TAGLINE
Not every company in the world can hire a stand-up comedian to build up humor or organize a campaign with Russell Peters starting the show. But it can certainly process a funny tagline. For instance, in the United States, an e-mail marketing service company came up with a funny tagline to sell a faux product. They were in the form of crushed potato chips and they named it ‘FAIL CHIPS’.
The campaign featured a webpage, product packaging and distribution strategy. An estimation of 200,000 bags of crushed potato chips were shared at food and snack shops to be given away to customers. The chips provoked a lot of discussion and speculation.
2: GRAPHIC DESIGNER
An efficient graphic designer can help you design a B2B marketing piece that will surely attract more customers. The design should support the message making the content more interesting. It should help viewers find information about your campaign as well, while allowing your brand to grow and gain brand trust and serve its marketing goals.
3: MAKE YOUR ADVERTISEMENTS SIMPLE AND CATCHY
Making your advertisements simple would enable customers to understand your campaign better. This, in turn, will allow your company to set specific targets and achieve them with the due course of time.
4: SOCIAL MEDIA FOR PROMOTION
Social media can be a very useful tool to spread the word. Platforms like LinkedIn help to reach target customers, who will be interested in your brand campaign. Social media can also help you generate leads, automate website traffic and build brand awareness.
5: VIDEO PRODUCTION IS THE REAL DEAL
We believe what we see. We purchase what we like when we like what we see. A marketing expert will be able to support his ideologies and concepts only with the help of crafty visuals that cater to his/her clients. That’s why video marketing is a must. Analytical data suggests that 72% of B2B buyers and researchers watch videos, which heavily influence their buying decisions. What’s more, 50% of them watch 30 minutes of content, according to a Google research, making visual content the new king.
Moral of the story is if you keep using the same tactics time and again in your B2B campaigns, you might end up losing clients. Being innovative is key. Even with the same old tools at your disposal, you can create something fun and unique that helps in turning leads into sales.