No matter what the size of your business is, like every business, you also need visual materials. Visual materials include your website, logo, brochure, business cards, etc. So, when you need a constant flow of these visual materials, hiring freelancing marketing designers is not a feasible option for you. It is best that you hire graphic designers for your in-house graphic design work.
However, when you are planning to hire a graphic designer, here are the 5 blunders that you must avoid.
Not setting goals:
The first and foremost step to hiring marketing designers is to know what your goals are. Not setting the goals properly can lead you to invest more money than you should. Most of the designers are expert in some fields. Suppose you are hiring a designer who can create a logo and brochure design for you. If you hire a designer who is an expert in creating a website design, it will not help you. And that is why it is extremely important to set a goal before getting started with the hiring process.
Not searching at the right place:
When you are planning to hire a graphic designer, you need to search in the right place. Looking at the right place only increases the chance of getting the experienced graphic designer that you need. There are different portfolio websites that have a list of experienced graphic designers to choose from. There are crowdsourcing websites that offer you a number of skilled professionals. You can also check out websites like Upwork, Fiverr, Freelance.com, etc.
Not checking the portfolios:
Now that you have set your goal and you have a bunch of people to choose from, it is time for the interview. During the interview, you must check the graphic design portfolio of the candidates. Now, while some of the marketing designers might be experienced, some may have done freelancing and some of them may be just starting up.
If you are about to hire experienced designers, you must check what they have done previously. If they have worked with companies, check out the companies’ websites, logos, etc. If they have been working as freelancers, ask for testimonials apart from their finished work.
Not knowing how experienced the designer is:
Hiring a designer for your company means that you are investing money. So, when you are investing money, you want to know how experienced the designer is. Hiring an experienced designer for your company can be a game changer for your company. With expertise and skill, the designer can take your brand to the next level.
Not negotiating the wage
There is no doubt that when you want to hire experienced marketing designers, their wages may be much higher than what you assume. Therefore, it is best that you negotiate the wages before you hire the designers. Discuss the amount during the interview session so that you can compare the wage with the experience and the work you expect from the designers.
Now, that you know the 5 blunders that you need to avoid, you can start looking for a graphic designer for your company.