Even in today’s world where marketers think social media marketing to be the ultimate technique, email marketing has its own place. Email marketing is one of the most cost-effective marketing practices. Although it is pretty common, people make mistakes in creating email marketing templates. So, here is a guide to the 7 email marketing template designs companies should avoid and why.
1. Over sized header size:
While creating an email marketing template, it is necessary to add a header. However, the size of the header should not take away the attention from the body of the email template. The recommended size for the header is within 150 pixels.
The idea behind using a header is to grab the attention of the readers so that they go through the whole mail. If the header takes up too much space, the readers will not scroll down to read the body of the email. Hence, email marketing benefits cannot be achieved.
2. Impersonal emails:
Bots are everywhere today. Oftentimes it is seen that there are some websites that require one to enter the captcha. Entering captcha is a simple way to prevent spams. Now imagine getting automated emails that land in the inbox every now and then. It does not feel good to have spam emails. Hence, if an email template banner does not have a personal feel; people are not going to open it. The impersonal emails can even be marked as spams as people think that the emails are not sent by humans.
So, what can be done? When you are asking people to sign up for the weekly or monthly newsletter, it is good to ask them to enter some of their personal details such as birthdays, location, etc. having their personal details makes it easier to create personalized emails. Each email can be personalized by mentioning the name of the person the email is being sent to. Even a birthday wish or wishes on special occasions, festivals, etc. will also make the emails personalized.
3. Email without an image:
One of the worst things in email marketing services is to send out an email without any visual attached to it. Yes, it is true that a good copy is required for a newsletter to convince people. However, the effect that an image will have on the readers simply cannot be replaced with words. When there is not an engaging image along with your email marketing template, people do not even consider reading the body of the email. They may think that it is a sales pitch and delete it or even worse, mark it as spam.
Therefore, no matter what topic a particular newsletter is focusing on, it is better to include at least one appealing image that will convey what the newsletter contains.
4. Choosing the wrong color palette:
The importance of colors in marketing is altogether a different topic to discuss. However, designers are already aware of the color psychology that plays a pivotal role in engaging and convincing people. It is amazing to know that nearly 90% of people make a purchase decision influenced by the colorful advertisements. Therefore, it is extremely important for the designers to choose the right color palette while designing an email marketing banner.
While the color red is known to grab the attention of the viewers, yellow gives an energetic vibe. Hence, these are the most common colors to be used in email marketing templates. Blue and green colors can be used in the email templates as well depending on which industry the business belongs to.
5. Choosing the wrong font:
Apparently, the font may appear to be a trivial issue when it comes to designing an email marketing banner. However, it is equally important as selecting the right color palette. Designers should also think from the perspective of the readers apart from their own. While designers may think that some of the fonts look good within a design, the readers may find the font to be ambiguous. On the other hand, the artistic value of the font cannot be ignored completely. The email marketing template design is all about creating visually engaging content with the balance of the copy, fonts, and images.
Conclusion:
The reason for email marketing is to generate leads, influence customers’ purchase decision and a lot more. The email marketing campaign will prove to be fruitful only when the common errors regarding email template designs are avoided. Besides, avoiding mistakes will also help in saving money in the long run. On the contrary, well-crafted email templates not only help the marketers in their efforts but also impact the audience in a positive way.